Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Big Give Knox!



Major Milestones

Month 1

The Big Give Knox Team will:

  • Encourage nonprofits to sign up for Big Give Knox
  • Network with and recruit local community nonprofit leaders to expand and amplify Big Give Knox’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Big Give Knox and customize your profile
  • Assemble your Big Give Knox team and involve them in planning how your Big Give Knox campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Big Give Knox, how to promote your Big Give Knox campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Big Give Knox Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Big Give Knox
  • Continue offering trainings to nonprofits participating in Big Give Knox, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Big Give Knox to use, and for use on #BigGiveKnox social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Big Give Knox? How will you use the funds raised during Big Give Knox? Why should donors give to you on Big Give Knox? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Big Give Knox and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Big Give Knox on December 3. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Big Give Knox Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Big Give Knox’s message to nonprofits, donors, and other general supporters
  • Continue promoting Big Give Knox to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Big Give Knox “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Big Give Knox Team will:

  • Heavily promote Big Give Knox to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Big Give Knox

You should:

  • Post on social media regularly about Big Give Knox, using the hashtag #BigGiveKnox
  • Email your supporters with additional details about Big Give Knox. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Big Give Knox Team will:

  • Heavily promote Big Give Knox to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Big Give Knox, using the hashtag #BigGiveKnox
  • Email your supporters with updates and how they can help your Big Give Knox campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Big Give Knox Team will:

  • Share statistics from Big Give Knox, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Big Give Knox participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Big Give Knox by posting volunteer opportunities, fundraising, and hosting events!