Communications Timeline

Download the Comprehensive Communication Guide to Prepare for The Big Give Knox 2023!

Encourage nonprofits to sign up for The Big Give Knox 2023
Network with and recruit local community nonprofit leaders to expand and amplify The Big Give Knox 2023’s message to nonprofits, donors, and other general supporters

Sign up for The Big Give Knox 2023 and customize your profile
Assemble your The Big Give Knox 2023 team and involve them in planning how your The Big Give Knox 2023 campaign will complement your annual fundraising strategy
Attend a webinar to learn about The Big Give Knox 2023, how to promote your The Big Give Knox 2023 campaign, and how to recruit and utilize peer-to-peer fundraisers
Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about The Big Give Knox 2023
Continue offering trainings to nonprofits participating in The Big Give Knox 2023, and those interested in the opportunity, on giving day best practices.
Develop content for nonprofits participating in The Big Give Knox 2023 to use, and for use on #BigGiveKnox social media pages, Facebook and Twitter.

Craft your campaign story. How are you celebrating The Big Give Knox 2023? How will you use the funds raised during The Big Give Knox 2023? Why should donors give to you on The Big Give Knox 2023? Watch our Storytelling Training Video to learn more!
Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
Let your volunteers know you’re participating in The Big Give Knox 2023 and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
Develop your messaging plan for the next 2 months to ensure your donors know you are participating in The Big Give Knox 2023 on November 28th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Provide more resources to local community nonprofit leaders to expand and amplify The Big Give Knox 2023’s message to nonprofits, donors, and other general supporters
Continue promoting The Big Give Knox 2023 to nonprofits across the region

Send out a save the date email and social media post to all of your supporters! Download the The Big Give Knox 2023 “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Heavily promote The Big Give Knox 2023 to all media outlets across the region
Finalize partnerships with local businesses to benefit every nonprofit participating in The Big Give Knox 2023

Post on social media regularly about The Big Give Knox 2023, using the hashtag #BigGiveKnox
Email your supporters with additional details about The Big Give Knox 2023. How do they give? Why should they give? When should they give?
Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Post on social media regularly about The Big Give Knox 2023, using the hashtag #BigGiveKnox
Email your supporters with updates and how they can help your The Big Give Knox 2023 campaign
Thank your supporters in real-time on social media, in emails, or give them a call!
Celebrate!

Share statistics from The Big Give Knox 2023, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

Share the results from your The Big Give Knox 2023 participation and what those results mean.
Thank your donors and let them know exactly what their donations mean for your program.
Send handwritten notes to your fundraising champions and your Board for their assistance.
Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
Engage with your donors on GiveGab after The Big Give Knox 2023 by posting volunteer opportunities, fundraising, and hosting events!